EN3513 · Promotional Writing in English

This course aims at introducing the student to the basic theories and techniques of promotional writing across a range of promotional texts and within an integrated marketing communications (IMC) framework in the following ways: - to describe the processes and practices involved in creating promotional messages across a variety of audiences, markets and media; - to explore the relevance of the integrated marketing communications (IMC) framework and approach to disseminating promotional messages for the professional promotional writer; - to apply promotional writing skills in the construction…