EN4519 · Public Relations Writing in English

The course aims to: - convey the fundamentals of public relations principles and practice to provide a working framework within which to execute public relations writing genres. - introduce students to the working lifecycle of a public relations campaign from planning to execution and evaluation so that they can evaluate the best professional responses to public relations scenarios. - enable students to apply public relations writing principles to practice across a selection of persuasive texts typically required in an everyday working context. - provide examples of best practice in public…